Gallery
Coco Beach Ibiza — In Pictures
Real Event · Brand Activation
A fashion brand, a beach club on Playa d'en Bossa, and a photo booth wrapped entirely in white with the campaign logo front and centre. This is what a brand activation looks like when the booth is part of the design rather than an afterthought.
The Venue
Coco Beach sits right on the sand at Playa d'en Bossa, the longest beach on the island and the one with the most going on. It's a proper beach club: white tablecloths, a shaded restaurant terrace under a canopy that throws dappled light across everything, sunbeds running down to the water and a bar that keeps going well past sunset. It's the kind of place brands book when they want their event to feel like Ibiza rather than a conference room with a sea view.
The light at Coco Beach is the thing you notice first. The canopy over the terrace breaks the sun into hundreds of little patches that move across the tables through the afternoon. For photography it's a gift — and it turned out to be the making of the booth.
The Event
Selfie Leslie is a fashion brand, and this was a daytime activation at the beach club: rails of the collection under the canopy, a DJ on the decks, a pop-up shop, and guests drifting between the restaurant, the shop and the beach. The brief for us was simple — the booth needed to look like it belonged to the campaign, generate content people would actually post, and not get in the way of the flow of the afternoon.
We wrapped the classic enclosed booth entirely in white and printed the "selfie leslie × COCO BEACH" lock-up on the cabin. White curtain, white exterior, the logo in black. Set against the wooden terrace and the venue's own white-and-turquoise palette, it looked like part of the furniture — which is exactly the point. A booth that clashes with the venue is a booth people photograph less.
Positioned near the DJ station and the shop, the booth caught the natural traffic of the event. Guests came out of the shop with a bag, saw the booth, and went in. The strips came out with the campaign overlay on every print, and the digital copies went straight to phones via QR — which meant the brand's lock-up was being shared on Instagram within minutes of the doors opening.
Why It Worked
Match the booth to the venue, not the brand guidelines. The white wrap worked because Coco Beach is white. If the venue had been dark and moody, we'd have gone dark. The logo carries the branding; the booth carries the aesthetic.
Put the booth in the path, not in a corner. Next to the DJ and the shop meant it was on the way to everything. Nobody had to go looking for it.
Get the overlay right before the day. We proofed the print design with the brand a week ahead. On the day, every strip was on-brand from the first guest.
Make sharing frictionless. QR to phone in under a minute. No app, no form, no email address to type in. Scan, save, post. That's how the content spreads.
Gallery
Planning a Brand Event?
If you're bringing a brand to Ibiza — a launch, a pop-up, a partnership with a venue — the booth can be wrapped in your colours, your logo, your campaign. White, black, printed, whatever the brief is. Every strip and every digital share carries your branding, and we handle the proofing, the setup and the running of it so your team can focus on the guests.
We've worked at beach clubs, hotels and private venues across the island. Have a look at our corporate events page for packages and what's included, or get in touch with the brief and we'll come back with a plan.
More Real Events
Six Senses Ibiza · Portinatx
A classic enclosed booth at one of the island's most exclusive wedding venues on the north coast.
Read the story →Across Ibiza & Formentera
Every event we publish here is one we actually did — real venues, real photos, no stock imagery.
See all events →